In order to build sustainable eco-systems that function, one needs to build strong partnerships with shared goals and common vision. At Arvind, we engage with stakeholders on both side of the chain - customers and farmers and integrate their perspectives into our business priorities and decision-making processes to create symbiotic relationships and synergetic economies. |
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Organic Cotton Farmers | BCI Farmers | Soybean Farmers |
Farmers |
In India, small farmers have more often than not ended up holding the short end of the stick. At Arvind we remedy that malady and form partnerships of progress with the farmer interests dominating the relationships and the transactions. |
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Organic Cotton Farmers - The Akola Story |
The Akola region in Maharashtra is a predominantly agrarian economy. A rain-fed region,
with irrigation facilities reaching only 9% of soil under cultivation, Akola’s economy has been battered by multiple droughts. |
Considered amongst the least developed regions in the country, it saw a further decline in the socio-economic conditions of the farmer due to rising costs associated with intensive farming techniques and declining yields. |
In 2007, Arvind stepped in. Armed with extensive knowledge on organic farming and a team of experts to handhold the farmers every step of the way, Arvind brought around an economic transformation. |
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Today, with over 6,000 farmers cultivating organic
cotton on about more than 40,000 acres of land, the Akola
Story is nothing short of a miracle. |
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Enhancing
farm productivity |
& Farmer
Income |
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Touching lives of |
multiple
Families |
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