| In order to build sustainable eco-systems that function, one needs to build strong partnerships with shared goals and common vision. At Arvind, we engage with stakeholders on both side of the chain - customers and farmers and integrate their perspectives into our business priorities and decision-making processes to create symbiotic relationships and synergetic economies. |
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| Customers |
| We collaborate closely with our customers, keeping high standards in quality, efficiency, responsibility and reliability. In a chaotic commoditized market, we eliminate the guessing game and provide customers with: |
| Traceability |
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| We ensure complete traceability of our products. We do this by maintaining control over the entire chain of custody: be it procuring the seeds, getting the required organic manure, testing the quality of the produce, getting it packaged, storing in the warehouse or local transportation. |
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| Assurance |
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We work with farmers at grassroot level and have in-depth knowledge of prevailing local conditions. This can be decisive in ensuring genuine produce and smooth and
sustained supply. |
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| Trust |
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| We are part of the Arvind Group, which is renowned for its ethical conduct and good governance. We bring the same rigour and trust to all our business dealings. |
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| Owing to these factors, we have had the privilege to partner with leading garment manufacturers, feed producers and retail houses. |
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Cotton that is
traceable from |
shop floor
to the farm |
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| Trust |
that has stood
the test of time |
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