Better Cotton Initiative (BCI), is a concept to grow cotton with judicious use of water, chemical fertilizers and pesticides, to reduce the environmental footprint of cotton farming. These techniques work well in fertile and irrigated regions where organic farming is not economically viable.

Over the years, we have built strong relations with the farmers. This greatly reduces the risk that either us or the farmers will not live up to the terms agreed upon mutually.

We are backed by the legacy and quality consciousness of the Arvind Group that goes back more than eight decades.

We have always striven to uphold fair trade practices to ensure economic security of the farmers.

By working closely with the farmers at a grass root level, we are able to understand on-ground issues and can readily provide solutions to suit their needs. This ability is also advantageous to our customers as we are better prepared to cater to their specific requirements.